Visual Thesis
Urban Light Projection
In my thesis, I delved into the area of graphic design I am most passionate about; branding! I focused on two of my favourite designers: Paul Rand and Michael Bierut (Pentagram)
The primary goal was to explore the evolution of logos and brand applications since the 1930s. This research not only provided me with valuable new perspectives on logos and branding in general but also ignited a deep passion for the subject.
To honour my design heroes and showcase these newfound perspectives, I uniquely combined their iconic logos. I accomplished this by creating a 3D-printed lenticular model, allowing viewers to witness the seamless transformation between the two logos simply by rotating the model and adjusting their line-of-sight angle
(Left) Paul Rand's IBM rebus and IBM logo
(Right) The image prepared on the lenticular model
(Left) Michael Beirut's logo for The New York Times building
(Right) The logo prepared for application
(Bottom) The logo prepared on the lenticular model
(Bottom) The logo prepared on the lenticular model
(Left) Front view to observe both logo panels
(Right) The side view demonstrates the model's construction
3D Model for 3D printing, created in Blender
The full view of the lenticular
